Business Executives Came Together to Raise More than Ever for 5th Annual ALS CEO Soak

On August 12, 2021 over 50 CEOs and business executives joined forces to raise an outstanding $242,000 (and counting!) for those living with ALS in western Pennsylvania.

This year, twice as many CEOs lined up to be called out one by one and take their place in the fountain. This included executives from long-time partners Hefren-Tillotson, Oxford Development Company, Laurel Medical Solutions, and the Pitt Panthers Men’s Basketball team. In addition, some new faces joined the charge, including representatives from Dollar Bank, Jones Day, MSA, and Philips.

Don Belt, Hefren-Tillotson

Honorary event chair, and Hefren-Tillotson President Don Belt, raised over $47,000 this year in honor and memory of his friend and coworker Neil Alexander, who passed away from ALS at the age of 49. In the past five years, Hefren-Tillotson, the presenting sponsor of the ALS CEO Soak, has raised more than $100,000 for the event.

“I am participating because products and solutions for ALS families is not yet enough. We need more – we need better care. We need a cure. And so we are here to support that effort.”

— Eline de Graaf
Business Leader | Sleep & Respiratory Care North America | Philips

In total, over $557,000 has been contributed since the event’s inception in 2017, helping more than 350 individuals and families living with ALS in western Pennsylvania.

Fred Abercrombie joins Philips representatives in the fountains

This year’s Soak even had some special guests! Fred Abercrombie has been living with ALS since 2019. But even before his diagnosis, Fred was helping the ALS community through his work with Philips on the Trilogy Non-Invasive Ventilator, a device that many people with ALS use to assist their breathing. When Fred heard that his former coworkers were going to be at our Chapter’s ALS CEO Soak this year, he came to show his support and thank them.

In addition, Brett and Jeannine Schoenecker took the stage to share their personal ALS journey, thank participants, and speak about how the money raised is used to benefit our ALS Community.

Brett and Jeannine Schoenecker

Thank you to all who participated and fundraised for this year’s ALS CEO Soak. Our Chapter is overwhelmed by the outpouring of support, dedication, and generosity.


Click below to view our 2021 CEO Soak Highlight Reel and Photo Album. Stay tuned for more photos, videos, and coverage of the event.


Click below to view press coverage of the 2021 CEO Soak event. Special thanks to the Pittsburgh Post Gazette and Pittsburgh Business Times for these outstanding articles.



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